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We are 100% independent and completely objective, with thousands of UK shops listed. Read a review or write your own.
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Why us?
Our reviewers aren't invited
Yes, you read that right. We will never send an invite.
Most online reviews today are actually "invited" reviews. This is when the customer is sent an email asking for a review, usually in return for something.
While there is nothing illegal with this, we don't believe it to be a fair reflection of an experience. Most companies offer freebies or a chance at being refunded if you leave them a review. Even though good or bad reviews are allowed, research shows that invited users are much much more likely to leave a positive review if they are promised a freebie in return. Even if their experience wasn't positive!
We do things differently round here. Our reviewers find us organically in search engines. We don't ever advertise or offer freebies.